Overview
|
Job-type |
Full-Time |
|
Job Category |
All |
|
Industries |
Others |
|
Salary |
MYR 7,000
- 15,000
/Month
|
Who you'll be working for
A global video game company focused on game development, publishing, and esports. Operates across Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China.
What requirements you'll need to be eligible
- 3+ years in game localization marketing, with proven success in leading SEA market campaigns (Malaysia focus preferred).
- Integrated campaigns blending online/offline channels (TikTok, influencers, live events).
- Data-informed pivots that lifted campaign results (e.g., improved CTR, CPM, engagement, or ROI).
- Crisis management in high-pressure environments (e.g., player backlash, cultural missteps).
- Deep network of Malaysian partners (content vendors, KOL agencies).
- Intimate knowledge of local social media ecosystem (TikTok trends, Facebook communities, emerging platforms).
- Awareness of cultural/religious sensitivities and gaming regulations.
- MOBA/competitive gaming expertise: Understanding of player motivations, esports cycles, and content trends. Passion for MOBA.
- Collaboration agility: Navigate time zones and cultural gaps to align global/regional stakeholders.
- Resilient results-focus: Deliver under tight deadlines and unexpected challenges.
What you'll be doing on the job
- Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities).
- Develop integrated marketing plans spanning digital (TikTok/ Facebook/ Instagram/ Youtube), events, and partnerships to amplify patch launches.
- Execute downstream localization: Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances).
- Unlock local synergies: Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events – ensuring "one key action, multi-channel impact."
- Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats).
- Own complex patch launch local campaigns and business metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)
Consultant Contact
Sound interesting?
Apply!
