Overview
|
Offices |
Seoul |
|
Job-type |
Full-Time |
|
Job Category |
Luxury Retail Operations |
|
Industries |
Retail & FMCG |
|
Salary |
KRW 5,500,000
- 8,000,000
/Month
|
Who you'll be working for
An American luxury brand known for fine leather craftsmanship and a blend of classic and modern style. Originating in mid-20th century New York, it offers handbags, accessories, and lifestyle items that emphasize quality, individuality, and timeless design.
What requirements you'll need to be eligible
- Experience in branding building, strategy, campaign launch, team leadership roles.
- Proven strength in strategic thinking, data driven and strong analytical sense.
- Extensive experience in marketing, with a strong understanding of both global and local marketing principles.
- Experience working with cross-functional teams and in a multicultural environment, with an ability to communicate and collaborate with stakeholders at all levels of the organization.
- Strong project management skills, with a demonstrated ability to lead complex projects from conception to execution.
- Excellent communication skills, both written and verbal, with an ability to effectively present ideas and influence stakeholders.
- Bachelor n Business Admin, Marketing, Communications or MBA is a plus.
- Knowledge of digital media planning & buying, retail marketing, and PR.
- Experienced in multinational fast paced matrix organization with diverse background counterparts.
- Fluent in written and spoken in Korean and English.
What you'll be doing on the job
- Marketing Strategy Deployment and Implementation: Support the Marketing Director of Coach Korea in developing the brand vision and strategy for that aligns with global brand priorities and is tailored to Korean consumer and market landscape.
- Responsible on Integrated Marketing Planning.
- Establish holistic annual marketing plan (short / long range) streamlining across all funnels and touchpoints focusing on increasing Gen-Z acquisition and brand desirability.
- Marketing Investment Allocation: Manage channel and campaign allocation to achieve marketing targets.
- Global & Regional Marketing Liaison: Brand Ambassador of Korea for global marketing to communicate Korea’s strategy and needs to global/regional teams with logical and data-based information to maximize global support and awareness of Korea business.
- Campaign Performance Tracking: Closely monitor campaign performance across Media, New Acquisition, Performance Marketing, Search, Traffic and impact to business with Media Manager, Marketing Analytics, E-Commerce and all other key internal stakeholders to propose in-campaign optimizations.
- Executional Excellence: Ensure seamless implementation across brand marketing, Media, PR, CRM, Brand Analytics in line with annual and long-range strategy.
- Core KPI: New Acquisition, brand KPI uplift, Search Lift, Traffic Impact to ECOMM/Retail, Marketing effectiveness, and efficiency targets.
Consultant Contact
Sound interesting?
Apply!
