senior brand manager

Overview

Who you'll be working for

What requirements you'll need to be eligible

• Bachelor’s Degree in Marketing or equivalent.
• Minimum 7 years experience in brand/product management/marketing, preferably in the consumer goods industry.
  • Marketing leadership experience.
  • Proven track record of delivering topline and marketing KPIs (driving share and penetration).
  • Leading a cross-functional leadership team.
  • Experience in managing agencies
  • Experience in managing digital & social channels and programs: Digital & social demand creation and fulfilment.
  • Proven experience in developing and implementing effective and integrated brand plans

What you'll be doing on the job

• Lead the development of the Brand Marketing Plan.
• Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.
• Lead in innovation, activation, advertising, and promotion for the deployment of the Brand Marketing Plan and budget.
• Analyze brand Profit and Loss (P&L) and drive the profitability of the brand (Topline, GM% and Bottomline).
• Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
• Build productive working relationships with the key interfaces (as indicated below) to manage the brand’s day-to-day operations, and external partners and agencies.
• Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.
• Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6P – Proposition, Product, Packaging, Pricem, Place & Promotion). Recommend solutions and implement improvements to meet annual targets (Financial and Brand metrics including Market Shares, Penetration and Brand Equity/Health)
• Involve in NPD launch management, building launch plans, customer sell-in and legal and regulatory issues.
• Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

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