chief marketing officer

Overview

Who you'll be working for

What requirements you'll need to be eligible

• Bachelor’s degree in Marketing, Business, Finance, or related field.
• 10+ years of marketing experience, with at least 5 years in the fund management, asset management, or financial services sector.
• Proven success in building brands and scaling marketing functions in early-stage or growth-stage environments.
• Deep understanding of the investment landscape, investor segmentation, and financial product marketing.
• Strong grasp of digital marketing tools, performance metrics, and CRM platforms.
• Excellent communication, leadership, and stakeholder management skills.
• Singaporeans only.

What you'll be doing on the job

Our client is a fund management company focused on delivering innovative investment solutions for high-net-worth individuals, family offices, and institutional investors across Asia. With their investment strategies grounded in rigorous research and agile execution, our client is seeking a visionary Chief Marketing Officer to lead our brand, distribution, and client engagement strategy in a competitive and regulated landscape.

Marketing Strategy & Leadership

• Develop and execute a comprehensive marketing strategy aligned with business goals across investor acquisition, retention, and brand awareness.
• Build and lead the marketing function from the ground up, including brand positioning, digital presence, public relations, and lead generation.
• Partner with the CEO, COO, and investment team to craft a compelling brand narrative and client value proposition.

Investor Communication & Content

• Create high-impact content including investment commentaries, fund factsheets, newsletters, and thought leadership to engage prospective and current investors.
• Ensure clarity, compliance, and consistency across all communications.

Channel Development & Demand Generation

• Develop B2B and B2C campaigns targeting HNWIs, family offices, and institutional channels.
• Identify and build relationships with distribution partners and platforms (e.g., private banks, IFAs, digital wealth platforms).
• Manage events, webinars, and investor education initiatives.

Digital & Brand Presence

• Lead the creation of the corporate website, CRM systems, social media, SEO/SEM, and digital marketing infrastructure.
• Build an authoritative digital footprint that reflects credibility and trust in the investment space.

Regulatory Compliance & Stakeholder Alignment

• Ensure all marketing materials and campaigns comply with MAS and other relevant regulatory guidelines.
• Work closely with compliance, legal, and product teams for approvals and governance.

Consultant Contact