Overview
|
Offices |
Kuala Lumpur |
|
Job-type |
Full-Time |
|
Job Category |
IT - Software |
|
Industries |
IT |
|
Salary |
MYR 15,000
- 25,000
/Month
|
Who you'll be working for
A international video game company dedicated to game development, publication and esports.
What requirements you'll need to be eligible
- Proven marketing leadership experience in esports, gaming, or sports — with a track record of building brand narrative and campaigns that grew audience and engagement (not just executed campaigns set by someone else)
- Experience managing a team or function — comfortable setting direction, coaching others, and being accountable for results delivered through people, not just personal output
- Strong grasp of content production and broadcast — able to direct production quality at a senior level, not just review it after the fact
- Established relationships, or a credible ability to build relationships, with KOLs, streamers, and media in the Malaysia esports/gaming landscape
- Strong communicator and storyteller — able to translate commercial and strategic direction into narrative and campaigns that land with fans
- Highly proficient in English and Bahasa Malaysia, with strong written and verbal communication skills
- Genuine interest in and understanding of esports and gaming; familiarity with the MLBB/MPL ecosystem is a strong advantage
What you'll be doing on the job
Responsibilities:
- Own MPL MY's brand narrative and campaign direction — define the story the league tells across the season, playoffs, and key moments
- Lead marketing strategy and execution across social, digital, and campaign activation, directing the marketing team to deliver against it
- Lead production and broadcast output — work directly with the Production Lead to ensure match-day delivery, player moments, and narrative come through at a professional standard
- Own the KOL and influencer ecosystem — build and manage relationships with KOLs and restreamers that extend MPL MY's reach beyond the core fanbase
- Provide narrative and relationship support on government relations and partnership conversations, working alongside the PIC on BD-adjacent storytelling
- Own community storytelling — define the voice and content that speaks to MPL MY's fans, in coordination with the Operations team who build and manage fan communities on the ground
- Lead, coach, and develop a marketing and content team — set direction, raise the quality bar, and hold the function accountable for outcomes delivered through others
- Translate the PIC's commercial and strategic direction into narrative, campaigns, and content that build long-term brand equity for MPL MY
- Represent MPL MY's marketing function in regional and cross-functional forums
Perks & Benefits
- Flexible working hour arrangements
- Work-In-Office meal benefits
- Unlimited office pantry snacks & afternoon tea arrangements!
- Exclusive in-game benefits
- Comprehensive medical benefits
- Attractive bonus structure
- Collaboration with a dynamic, global team around the world
- Rank promotion program
- Convenient & accessible location
- Mentorship program for new employees to quickly get familiar with the business and corporate culture
- Annual company trip
- Fun celebrations during major festivals
- Team building activities
- Mental health & wellness initiatives
- MOONTON Talks & educational programs
- Exclusive game-themed gifts during special occasions
Consultant Contact
Sound interesting?
Apply!
