Overview
|
Job-type |
Full-Time |
|
Job Category |
Retail Sales |
|
Industries |
Retail & FMCG |
|
Salary |
MYR 7,000
- 10,000
/Month
|
Who you'll be working for
A leading laundry service provider with 80+ outlets across Malaysia, offering pickup and self-service options.
What requirements you'll need to be eligible
- Bachelor’s Degree in Marketing, Business, Communications or a related field
- 5–7 years of experience in marketing with at least 3 years in a retail outlet-focused or field marketing role
- Proven track record in campaign execution, performance monitoring and local activations
- Experience in multi-location retail or service-based environments is highly preferred
- Familiarity with digital marketing including social media, CRM and content is an advantage
- Strong understanding of retail operations and outlet-level marketing
- Excellent coordination, communication and stakeholder management skills
- Analytical and proactive in using performance data to inform decisions
- Able to work independently while collaborating effectively across teams
- Fluent in both Bahasa Malaysia and English
- Willing to travel occasionally and work flexible hours including weekends and public holidays as needed
What you'll be doing on the job
Retail Marketing Execution & Oversight
- Plan and execute marketing campaigns across national, cluster or outlet levels — including grand openings, local activations and rejuvenation efforts for underperforming outlets
- Conduct outlet visits to support, observe and ensure high-quality campaign execution aligned with brand and operational standards
- Collaborate closely with the Operations team to ensure outlet staff are well-briefed and actively supporting campaign rollouts with ongoing monitoring
Outlet Performance Monitoring & Local Strategy
- Monitor outlet performance and identify opportunities to drive traffic, engagement and revenue
- Develop targeted data-informed strategies and activations tailored to local needs
- Proactively refine or adjust campaign plans when performance falls short of targets
- Stay updated on local market dynamics and competitor activity
Stakeholder Collaboration
- Work closely with key stakeholders, the Retail Marketing Manager, the broader marketing team and cross-functional teams to plan, adapt and execute campaigns
- Coordinate with creative and media agencies to produce campaign materials and content
- Provide timely on-ground insights to refine messaging and targeting strategies
Performance Tracking & Reporting
- Track and report campaign effectiveness across outlets on a consistent basis
- Support post-campaign reviews with performance insights and actionable recommendations
- Oversee internal coordination to ensure timely delivery of campaign data and reports
Retail Calendar & Local Opportunities
- Maintain visibility over outlet-level calendars, campaign timelines and key promotional moments
- Identify and support relevant local marketing opportunities — including community events and partnerships — to enhance brand visibility and customer connection
Consultant Contact
Sound interesting?
Apply!
