Degree in Mass Communications, Marketing, or a related field
Minimum 5 years’ relevant experience in retail / hospitality industry
Good interpersonal skills and excellent in stakeholder relationship management
Excellent written and verbal communications skills
Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint
Fast and independent with strong organizational skills
Meticulous, self-motivated, able to multi-task and work under pressure
Results-oriented and able to meet tight deadlines.
What you'll be doing on the job
Lead the planning, implementation, and oversight of overall marketing and casual leasing activities of Mall, as well as secure sponsorships and identify opportunities for unique activations and publicity at the mall.
Contribute to group marketing team in delivering portfolio-wide integrated marketing and digital campaigns to ensure KPIs are met and a unified shopping experience is achieved.
Engage and collaborate with tenants from time to time, to promote their products through portfolio-wide initiatives that enhance sales performance and elevate shopper experience.
Conduct post- campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and campaign GTO and prepare monthly reports for internal analysis.
Develop engaging marketing strategies that foster stronger connections with communities across the portfolio.
Monitor competitor landscape, analyse market trends, and identify opportunities to drive sales and footfall