Overview
|
Job-type |
Full-Time |
|
Job Category |
Luxury Retail Operations |
|
Industries |
Retail & FMCG |
|
Salary |
KRW 5,000,000
- 6,700,000
/Month
|
Who you'll be working for
Our client is a globally recognized luxury accessories and lifestyle brand with a heritage spanning over eight decades, celebrated for its modern design aesthetic and exceptional craftsmanship. With a strong commercial footprint across major international markets including Asia, the brand operates as part of a leading global multi-brand portfolio group, offering a dynamic and collaborative work environment where innovation, integrity, and creative ambition are at the core of every business decision. The company is deeply committed to fostering an inclusive culture where diverse perspectives are valued, and employees at every level are empowered to grow, challenge the status quo, an
What requirements you'll need to be eligible
Qualifications
- At least 7-8 years of prior experience in Marketing.
- Proven experience as a brand builder with strong strategic thinking and an ownership mindset.
- Deep understanding of global and local brand marketing principles, with the ability to connect media performance to brand health and business outcomes.
- Hands-on expertise in digital media planning, buying, and KPI analysis to manage and challenge agency execution.
- Experience managing media agencies and integrating media strategy with brand objectives.
- Excellent communication skills in English and Korean, with the ability to influence stakeholders at a global level.
- Strong analytical skills and the ability to make data-driven decisions that balance performance and brand equity.
- Bachelor's degree in Marketing, Business Administration, or Communications; MBA is a plus.
- Experience in branding, campaign launches, and leadership roles within multinational environments.
- Growth mindset, proactive approach, and ability to lead complex projects with cross-functional teams.
Core Competencies
- Courage: Provides direct, complete, and actionable feedback; addresses people issues quickly and directly; not afraid to take necessary corrective action.
- Creativity: Generates new and unique ideas; makes connections among previously unrelated concepts; recognized as original and value-adding.
- Customer Focus: Dedicated to meeting internal and external customer needs; builds effective relationships grounded in trust and respect.
- Dealing with Ambiguity: Effectively navigates change; makes decisions without the full picture; comfortable handling risk and uncertainty.
- Drive for Results: Consistently exceeds goals; highly results-oriented; steadfastly pushes self and others to deliver.
- Interpersonal Savvy: Builds rapport and effective relationships across all levels; uses diplomacy and tact; handles high-tension situations with composure.
- Learning on the Fly: Quick learner; open to change; experiments to find solutions; thrives on unfamiliar challenges.
People Manager Competencies
- Strategic Agility: Forward-thinking; anticipates future trends and consequences; develops competitive and breakthrough strategies.
- Developing Direct Reports and Others: Assigns challenging and stretching tasks; holds regular development discussions; constructs and executes compelling development plans; is a genuine people builder.
- Building Effective Teams: Creates strong team morale; fosters open dialogue; defines success in terms of the whole team; cultivates a sense of belonging.
What you'll be doing on the job
Primary Purpose
We are seeking a strategic and experienced Brand Marketing Manager who combines strong brand ownership with deep, hands-on media expertise. This role requires operational proficiency in media planning, buying, and optimization to effectively manage and challenge media agencies, ensuring flawless execution and continuous improvement. The ideal candidate will lead with a brand-first mindset, connecting media performance to brand health, business growth, and global strategy. This position plays a critical role in integrating media decisions with broader brand objectives while driving measurable outcomes across acquisition, awareness, and engagement.
Key Responsibilities
- Develop and deploy brand strategy aligned with global priorities and tailored to the Korean market, ensuring media investments strengthen brand equity and business impact.
- Own Korea media strategy across the full funnel, integrating media planning with brand objectives and global guidelines.
- Demonstrate hands-on proficiency in media planning, buying, and optimization to effectively manage and challenge agency performance.
- Plan and manage the Korea media budget with accountability for both performance efficiency and brand-building effectiveness.
- Drive executional excellence in demand capture media (SEM, SEO, retargeting) while maintaining alignment with brand positioning.
- Brief and manage media agencies to deliver campaigns that reflect brand values and achieve strategic KPIs.
- Collaborate with Brand Analytics to measure media effectiveness in relation to brand health, acquisition, and traffic goals.
- Ensure integrated marketing plans across Media, PR, CRM, and activations reinforce brand storytelling and consumer engagement.
- Monitor campaign performance and implement optimizations that balance short-term results with long-term brand growth.
- Provide insights on how media performance connects to brand KPIs and influences overall business strategy.
Consultant Contact
Sound interesting?
Apply!
